Prof. (Emeritus) Gabriel Weimann

Research Interests: The study of media effects, political campaigns, persuasion and influence, media and public opinion, modern terrorism and the mass media.


Room: Rabin Complex 8032

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Gabriel Weimann is a Full Professor of Communication at the Department of Communication at Haifa University, Israel. He received numerous grants and awards from international foundations and was a Visiting Professor at various universities including University of Pennsylvania, Stanford University, Hofstra University, Lehigh University (USA), University of Mainz (Germany), Carleton University (Canada) and the National University of Singapore. 
Among his undergraduate courses: "Introduction to Mass Communication", "The Effects of Mass Communication", "Television: Viewing, Contents and Effects", and "International Communication", undergraduate seminar.
Among his graduate courses: "Research Workshop", "Advanced Methods of Social Research", "Public Opinion, the Media and Politics'”,  “Research Methods in Communication"
Among his research seminars: "Election Campaigns", "Social Networks and Communication", "Modern Terrorism and the Mass Media", "International Propaganda”.

He published eight books: Hate on Trial (Toronto: Mosaic, 1986); The Theater of Terror (New York: Longman, 1994); The Influentials: People Who Influence People (State University of New York Press, 1995); Communicating Unreality (Los Angeles: Sage Publications, 2000); The Singaporean Enigma (Jerusalem: Tzivonim, 2001); Terror on the Internet (Washington, DC: USIP Press, 2006); Freedom and Terror (London: Routledge, 2011); and Social Research in Israel (Jerusalem: Tzivonim). 
His papers and research reports, more than 160 publications, have been published in scientific journals and books.

Selected Publications:


Weimann, Gabriel and Conrad Winn, 1986. Hate on Trial: The Zundel Case, the Media and Public Opinion in Canada, Toronto: Mosaic Press, Canada, 201 pp.

Weimann, Gabriel and Conrad Winn, 1993. The Theater of Terror: The Mass Media and International Terrorism, New York: Longman Publishing/Addison-Wesley, 295 pp.

Weimann, Gabriel, 1994. The Influentials: People Who Influence People, New York: State University of New York Press (SUNY), 380 pp.

Weimann, Gabriel, 2000. Communicating Unreality: Mass Media and Reconstruction of Realities, Los Angeles: Sage Publications. 440 pp.

Weimann, Gabriel and Baruch Nevo, 2001.החידה הסינגפורית, ירושלים: הוצאת צבעונים, 248 pp. (בעברית).

Weimann, Gabriel, 2006. Terror on the Internet: The New Arena, The New Challenges. Washington, DC: United States Institute of Peace Press.


Weimann, Gabriel and Tamir Sheafer, 2004. The Quality of Coverage: Analysis of Media Coverage of Israeli Elections. Monograph, Tel Aviv: Herzog Institute for Communication, Society and Politics.

Weimann, Gabriel, 2004. WWW.Terror.Net: How Modern Terrorism Uses the Internet. Special Research Report, Washington DC: United States Institute of Peace.

Weimann, Gabriel, 2004. Cyberterrorism: How Real Is the Threat?, Special Research Report, Washington DC: United States Institute of Peace.

Weimann, Gabriel, Yariv Tsfati and Rebekah Tukachinsky 2006. The Media Coverage of the Israeli 2006 Elections, Herzog Institute Report, University of Tel Aviv, (H), (37 pp.).

Weimann, Gabriel. 2007. The Israeli Public's Criticism of the Media During the Labanon War of 2006, Rotchild-Cesarea School Series on Media in Wartime, University of Tel Aviv (H), (33 pp.).

Articles in Journals and Books:
(H=in Hebrew)

Jaffe, Michael, & Weimann, Gabriel, 2000. "New Lords of the Global Village? Theories of Media Domination in the Internet Era",  in R. Wagenleitner & E. Tyler May (Eds.), Here, There and Everywhere: The Foreign Policy of American Popular Culture, Hanover, NH: University of New England Press, 288-308. 

Weimann, Gabriel and Jonathan Cohen, 2000. "None is Too Many: Women in the 1999 Israeli Elections Campaign", Kesher 28: 53-62 (H).

Cohen, Jonathan and Gabriel Weimann 2000. Cultivation Revisited: Some Genres Have Some Effects on Some Viewers, Communication Reports 13: 99-114.

Weimann, Gabriel and Gadi Wolfsfeld, 2000. "Struggles over the Electoral Agenda: The Elections of 1996 and 1999". In Arian, A. and M. Shamir (Eds.), The Elections in Israel 1999. Jerusalem: The Israeli Institute for Democracy, 383-410 (for a revised version in English, see item 77).

Weimann, Gabriel, 2000. "Gender Differences in Israeli Television Commercials", Megamot 40 (3): 466-485. (H).

Weimann, Gabriel and Gadi Wolfsfeld, 2002. "Struggles Over the Electoral Agenda. In Arian, A. and M. Shamir (Eds.), The Elections in Israel 1999. New York: State University of New York Press, 269-288.

Simonson, Peter and Gabriel Weimann, 2002. Critical Research at Columbia: Lazarsfeld and Merton's 'Mass Communication, Popular Taste, and Organized Social Action'. In E. Katz, J. Peters and T. Liebes (Eds.), Canonic Texts in Media Research, Cambridge: Polity Press, 12-38.

Sheafer, Tamir and Gabriel Weimann, 2005. "Agenda-Building, Agenda-Setting, Priming, Individual Voting Intentions and the Aggregate Results: An Analysis of Four Israeli Elections", Journal of Communication 55, 347-365.

Weimann, Gabriel, 2005. "Terrorist Dot Com: Using the Internet for Terrorist Recruitment and Mobilization", in J. Forest (Ed.), The Making of a Terrorist. Westport, CT: Praeger, pp. 53-65.

Weimann, Gabriel, 2005. "Cyberterrorism: The Sum of All Fears?" Studies in Conflict and Terrorism 28: 129-149.

Galit Marmor-Lavie and Gabriel Weimann, 2006. "Measuring Emotional Appeals in Israeli Election Campaigns", International Journal of Public Opinion Research 18 (3), 1-26.

Weimann, Gabriel, 2006. "Virtual Disputes: The Use of the Internet for Terrorist Debates", Studies in Conflict and Terrorism 29 (7): 623-639.

Weimann, Gabriel and Eimi Lev, 2006. "Mass-Mediated Medicine", Israel Medical Association Journal, 8, 757-762.

Weimann, Gabriel, Sheafer, Tamir and Yariv Tsfati. 2007. "The Media and the 2006 Election Campaign: The Needs of the Public and the Media's Performance". In Arian, Asher and Michal Shamir (Eds.), The Israeli Elections 2006, Jerusalem: The Israel Democracy Institute.

Weimann, Gabriel, 2007. "Using the Internet for Terrorist Recruitment and Mobilization", in Hypermedia Seduction for Terrorist Recruiting (Eds. Boaz Ganor, Katharina Von Knop, Carlos Duarte), NATO Science for Peace and Security Series, pp. 47-58.

Weimann, Gabriel. 2007. "Hezbollah Dot Com: Hezbollah's online campaign", in
 New Media and Innovative Technologies (Eds. D. Caspi and T. Azran), (forthcoming) (H).

Weimann, Gabriel. 2007. "Mass-Media Theater", E-Journal USA: Countering the Terrorist Mentality , May 2007, at:

Cohen. Jonathan and Gabriel Weimann, 2008. "Who's afraid of reality shows? Exploring the effects of perceived influence of reality shoes and the concern over their social effects, on willingness to censor", Communication Research (forthcoming).

Marmor-Lavie, Galit and Gabriel Weimann, 2008. "Intimacy Appeals in Israeli Televised Political Advertising", Political Communication (forthcoming).