Research Interests: political communication, audience trust in the media, media effects, third person effect.
Room: Rabin Complex 8035
Yariv Tsfati (BA, 1997; MA 1999, University of Haifa) received his Ph.D. from the Annenberg School for Communication at the University of Pennsylvania (2001). His research focuses on various facets of public opinion, in particular on trust in media, the third person effect, and campaign effects. His research was funded by the Israel Science Foundation, the German-Israel Foundation, and other institutes. He received the Worcester Award for the year's outstanding paper published in the International Journal of Public Opinion Research from WAPOR (2004). Tsfati co-organized a seminar on "Public Opinion, Communication and Elections" for the World Association for Public Opinion Research (2007), and an international research workshop on "The influence of Presumed Media Influence" (2005). He served as chair of the Political Communication Division of the International Communication Association, as editor for the International Journal of Public Opinion Research, and as Associate Editor for the Journal of Communication.
Tsfati, Y., Arieli, G. (2013). Individual and contextual correlates of trust in media across 44 countries. Communication Research
Waismel-Manor, I. & Tsfati, Y. (2011).Why do better looking congresspersons receive more television coverage? Political Communication, 28 (4), 440-463.
Tsfati, Y. (2010) Online news exposure and trust in the mainstream media - Exploring possible associations. American Behavioral Scientist, 54, 22-42
Tsfati, Y., Cohen, J. & Gunther, A. C. (2010) The influence of presumed media influence on news about science and scientists, Science Communication, 33, 143-166.
Tal Or, N., Cohen, J., Tsfati, Y., & Gunther, A. C. (2010 .(Testing causal direction in the influence of presumed media influence.Communication Resarch 37, 801-824.
Tsfati, Y., Markovitch-Elfassi, D., Waismel-Manor, I. (2010). Exploring the association between Israeli legislators physical attractiveness and their television news coverage.International Journal of Press/Politics, 15, 175-192.
Tal Or, N., Tsfati, Y., & Gunther, A. C. (2009). The influence of presumed media influence: Origins and implications of the third-person perception. In Nabi, R., & Oliver, M. B. (Eds). The Sage Handbook of Media Processes and Effects (pp. 99-112).Thousand Oaks, CA: Sage.
Tsfati, Y., Tukachinsky, R., & Peri, Y. (2009). Exposure to news, political comedy, entertainment talk shows, concern about security and political mistrust. International Journal of Public Opinion Research,
Cohen, J., & Tsfati, Y. (2009). The influence of presumed media influence on strategic voting. Communication Research, 36, 359-378.
Tsfati, Y., & Livio, O. (2008). Exploring journalists' perceptions of media impact. Journalism and Mass Communication Quarterly, 85 (1),113-130.
Gunther., A. C., Perloff, R. M., & Tsfati, Y. (2008) Public opinion and the third person effect. In Donsbach, W., & Traugott, M. (Eds.) The Sage handbook of public opinion research. Thousand Oaks, CA: Sage, 184-191.
Cohen, J., Tsfati, Y., & Sheafer, T. (2008) The influence of presumed media influence in politics: Do politicians' perceptions of media power matter? Public Opinion Quarterly, 72, 331-344.
Tsfati, Y. (2007). Hostile media perceptions, presumed media influence and minority alienation: The case of Arabs in Israel. Journal of Communication, 57(4), 632-651.
Tal Or, N., & Tsfati, Y. (2007). On the substitutability of the third person perception. Media Psychology, 10 (2), 231-249. (Equal contribution)
Tsfati, Y., & Peri, Y. (2006). Mainstream media skepticism and exposure to extra-national and sectorial news media: The case of Israel. Mass Communication & Society 9 (2), pp. 165 -187.
Tsfati, Y., Meyers, O. & Peri, Y. (2006). What is good journalism? Comparing Israeli public and journalists' perceptions. Journalism 7 (2), pp. 153-174.
Tsfati, Y. & Cohen, J. (2005). The influence of presumed media influence on democratic legitimacy: The case of Gaza settlers. Communication Research, 32 (6), pp. 794-821.
Tsfati, Y. & Cappella, J. N. (2005). Why do people watch news they do not trust: Need for cognition as a moderator in the association between news media skepticism and exposure. Media Psychology 7 (3), pp. 251-272.
Tsfati, Y., & Cohen J. (2004). Object-subject distance and the third person perception. Media Psychology 6 (4), pp. 335-362. (Equal contribution)
Tsfati, Y. (2004). Exploring possible correlates of journalists' perceptions of audience trust. Journalism and Mass Communication Quarterly 81 (2), pp. 274-291.
Tsfati, Y. & Cohen, J. (2003).On the effect of the "third person effect": Perceived influence of media coverage and residential mobility intentions.Journal of Communication 53 (4), pp. 711-727
Tsfati, Y. & Cappella, J. N. (2003). Do people watch what they do not trust? Exploring the association between news media skepticism and exposure. Communication Research 30 (5), pp. 504-529
Tsfati, Y. (2003). Debating the debate: the impact of exposure to debate news coverage and its interaction with exposure to the actual debate. The Harvard International Journal of Press/Politics 8(3) pp. 70-86.
Tsfati, Y. (2003). Does audience skepticism of the media matters in agenda setting? Journal of Broadcasting and Electronic Media 47 (2), pp. 157 - 176.
Tsfati, Y. (2003). Media skepticism and climate of opinion perception. The International Journal of Public Opinion Research 15 (1), pp. 65-82.