Prof. Eli Avraham received the Top Paper prize at a conference on "International Place Branding" that was co-organized by the International Place Branding Association and Middlesex University. The conference took place this December in London. Prof. Avraham's paper was titled: "Nation Branding and Marketing Strategies for Combatting Stereotypes and Negative Perceptions towards Countries".
Photo: Prof. Avraham lecturing at the conference